Active & Incomplete Backfill Requests

Manage ongoing and incomplete backfill operations. You can resume paused backfills or clean up old requests.

Refresh List

Profile Metrics

Top Interests

Top Tags

Audience Overview

Discover what kinds of audiences visit your website based on aggregated profile interests. This data helps you understand your visitor demographics for smart advertising and content targeting.

Interest-Based Audiences

Audience segments based on visitor interests. Each segment shows the number of profiles with that interest.

Audience Composition

Extract Profile IDs by Interest

Extract profile IDs matching specific interests with optional ID list filtering for privacy-preserving audience analysis. This enables data clean room functionality where you can find the intersection of your known IDs with interest-based segments.

How to Send Events

Use the following JavaScript functions to send event data from your website to the EventAbsorb API. Your current website ID is .

1. Core Event Function

This is the main function that sends data to the API. It should be included on your website.

async function sendEvent(type, data = {}) {
    const eventData = {
        type: type,
        url: window.location.href,
        website_id: 'YOUR_WEBSITE_ID', // <-- This will be your selected website ID
        session_id: `session-${Math.random().toString(36).substr(2, 9)}`, // Replace with your session management logic
        name: data.payload?.name, // For 'click' or 'custom' events
        payload: data.payload,
        visitor_id: data.visitor_id // Optional: for cookieless tracking
    };

    try {
        await fetch('/api/events', { // <-- Replace with your API endpoint if using a custom domain
            method: 'POST',
            headers: { 'Content-Type': 'application/json' },
            body: JSON.stringify(eventData),
            credentials: 'include' // Important for sending cookies for visitor tracking
        });
    } catch (error) {
        console.error('Failed to send event:', error);
    }
}

2. Cookieless Tracking (Optional)

If you prefer to manage visitor identification yourself (e.g., using fingerprinting), you can send the `visitor_id` directly in the event payload. When the API receives a `visitor_id`, it will not set a tracking cookie.

// Example: Sending a pageview with a custom visitor ID
sendEvent('pageview', {
    visitor_id: 'your-unique-visitor-id'
});

3. Sending a Page View

Call this function when a user lands on a new page.

// Example: Send a pageview event on page load
sendEvent('pageview', {});

4. Sending a Click Event

Track clicks on important elements, like a sign-up button.

// Example: Track a click on a button with id="signupButton"
document.getElementById('signupButton').addEventListener('click', () => {
    sendEvent('click', {
        payload: {
            name: 'signup_button_click',
            source: 'homepage_promo'
        }
    });
});

5. Sending a Custom Event

Track other interactions, like a form submission or video play.

// Example: Track a successful form submission
sendEvent('custom', {
    payload: {
        name: 'contact_form_submission',
        form_id: 'contact-us'
    }
});

Create New Rule

Rule Name

Event Type Page View Click Custom

Filter Operator Equals Contains Does not contain Greater Than Less Than Greater Than or Equal Less Than or Equal

Filter Property (Optional)

Filter Value (Optional)

Filter Value Type String Number

Aggregation Type Count Sum Average Minimum Maximum Distinct (Unique)

Value Property Specify the property path to aggregate (required for sum, avg, min, max, distinct)

Create Rule Test Rule

Create New Calculation Rule

Rule Name

Formula You can use 'page_views', 'unique_visitors', and any aggregation rule name as variables.

Create Rule